The ability to consistently communicate with customers, build stronger relationships, and offer new and exciting products largely depends on data. Creating a Single Source of Truth (SSOT) strategy for customer data is the first step in good customer data management and making more intelligent business decisions.

Customer self-service is the act of providing the tools to your customers that enable them to find the support they need without the influence of a company representative. Many CRM systems come equipped with features to help with your customer self-service strategy. These workflows must be adaptable and straightforward for your customer to use.

A customer who has a good experience is more likely to become a loyal, long-term customer who positively promotes your business. A recent study found 64% of customers feel their experience with a brand is more important than price when deciding to make a purchase. Providing a good customer experience is guaranteed to increase customer satisfaction.

CRM (Customer Relationship Management system) has evolved over the last few years to something more than a sales tool and a contact management system. It is a single source of truth for your customer and company data. As we head into 2021 and things continue to change, here are some CRM statistics and trends to watch to ensure your business stays one step ahead.

One of the questions I get asked most often is, "What is the length of time to effectively implement a CRM?." I don't think there is an answer to this question since there are many variables to consider. Some of those variables to consider include; the customization needed, data to be migrated or imported, and the number of users to onboard and train.

The end of the year is a great time to re-evaluate your internal systems and processes. CRM has now become a necessity to operate and grow your business. There are many things to consider and questions you ask yourself while choosing the right system for you. There are hundreds of CRM systems on the market today, and they're all different. This article isn't about which specific vendor to choose but advice to help guide you in making your decision.

A methodology is an approach to doing something. This includes a defined set of rules, methods, test activities, deliverables, and processes which typically serves to solve a specific problem. Every company has a unique methodology. Regardless of how you're company is using a CRM, it's vital to customize it to meet your business' unique workflows and processes.

CRM implementation is a journey, not a one-off technology project. An implementation team will ensure long-term success. Not all members of your organization will see the benefits of a CRM immediately or embrace it so it's vital to have a variety of personalities in your team. Here is a look at some of the key players you want on your team and how this team can help you achieve success.

There are many ways to standardize and encourage the use of your system. One way to increase user adoption is to demonstrate to your team how this tool will help them sell more (thus make more money) and make their lives easier. With this tool, they can spend more time with customers and prospects and less time on repetitive administrative tasks. Here are a few superpowers your team can look forward to with the correct use of a CRM.

Executives and management within companies love the idea of a customer relationship management tool. The problem is, many systems fail, and the full value is never fully realized by those who matter most. If a CRM is improperly set-up and managed, the likelihood of failure is very high. Multiple industry studies claim to see average failure rates between 47% and 63% for new CRM systems.

The way we work is endlessly evolving and so are our workspaces. Unifying your team's workspace, simplifying file storage, and streamlining team communication should all be a major priority. We’re living in a world with information overload, context is productivity.

Customer Relationship Management (CRM) system user adoption is one of the most common reasons CRM implementation projects fail. The key to increasing CRM user adoption is implementing your CRM systems so that it's easier to use and provide sufficient training for your employees on an on-going basis.

We’re thrilled to announce that Virago Ventures, Inc. is now an Authorized Consulting Partner with Zoho Corporation. With this new partnership, Virago Ventures, Inc. will provide the implementation and optimization of Zoho services for our clients.

The letters "CRM" have been trending as of late and it makes sense with the state of the working world in 2020. A CRM — Customer Relationship Management — often thought of as only a sales tool used to manage and grow relationships. CRM’s have now become necessary to effectively manage your entire business ecosystem.

It’s been a long month of positive company changes and updates so I wanted to write up a quick company update and give you some more context around our goals and vision for the future. A CRM system is only a part of the puzzle. The other pieces of the CRM puzzle are proper implementation, optimization, and management of your system.

Customer Relationship Management (CRM) analytics are statistics or metrics that offer insights into areas like sales performance or customer service that show how a business is performing. These insights can help you make better decisions on serving your customers, improve relationships, and grow your sales.

Zoho Bigin is a brand-new CRM exclusively for micro and small businesses, with features and interfaces that expressly address their unique requirements and pain points. Zoho has taken their expertise in customer relationship management solutions and created a CRM that delivers on three promises; ease of use, the right features, and affordable pricing.

A CRM can help with both lead generation as well as assist in determining what your conversion rate is and how to improve it. One way to generate new leads is through the use of webforms. Webforms are the most common tool used by organizations for lead generation. With web-to-lead forms, streamline lead generation by capturing website visitor information directly into your CRM.

Customer segmentation is the process of categorizing one’s customer base based on common characteristics such as the region, industry, product preference, revenue generation, etc. This serves as a powerful technique to help you better resonate with your customer needs and behaviors while using that information to better market to prospective customers.

There are many benefits a CRM can bring to your organization but this article is focused on the sales rep. It's likely the sales team will spend the majority of their time in this system so you want to get their buy-in and ensure they fully understand how to use it.