Email marketing is a powerful tool for businesses, but it comes with its rules and best practices. In this article, we'll discuss the essential tips and strategies to help you maximize your email marketing efforts while ensuring you stay on the right side of email regulations.
The final chapter in our "Mastering Zoho Campaigns" series! In this installment, we will discuss email marketing reports and analytics. As a savvy marketer, you understand the importance of data-driven decision-making. Monitoring email marketing metrics is essential for understanding the effectiveness of your campaigns and making informed decisions to improve results.
In the ever-evolving realm of email marketing, staying ahead of the curve is crucial. Both Google and Yahoo announced upcoming changes to their email authentication requirements, which are set to be enforced starting February 2024. These changes enhance email security, identify and block malicious messages, and streamline users' inboxes.